Six Sigma for Marketing Processes
Clyde M. Creveling, Lynne Hambleton & Burke McCarthy
The development of Marketing for Six Sigma is an emerging set of tools, methods and best practices that enable marketing professionals to improve their performance.
This book will guide the reader to structure a “lean” work flow for completing the right marketing tasks using the right tools, methods and best practices - at the right time. It is all about “lean”, Six Sigma enabled marketing.
Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers - this book will help take marketing professionals into the same kind of Six Sigma paradigm, work flow, measurement rigor and “lean” process discipline.
This book is a first step in showing how DFSS and SS-Mktg. are integrating to form a unified approach for those who are commercializing products together.
This book will guide the reader to structure a “lean” work flow for completing the right marketing tasks using the right tools, methods and best practices - at the right time. It is all about “lean”, Six Sigma enabled marketing.
Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers - this book will help take marketing professionals into the same kind of Six Sigma paradigm, work flow, measurement rigor and “lean” process discipline.
This book is a first step in showing how DFSS and SS-Mktg. are integrating to form a unified approach for those who are commercializing products together.
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Idioma: Ingles
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